Tuesday, February 24, 2009
Tropicana Takes a Step Back
So I know that pretty much everyone in this class has been keeping track of the entire Pepsi re-branding, considering that about half the class chose one of the Pepsi re-brands for their logo re-design project. Anyways, here's an interesting article by the New York Times on the Tropicana re-brand that I figured was worth putting up.
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Great article! Perhaps more important than the uproar regarding the new design is that the company is actually aware of and listening to how its consumers feel– and that the consumers are enabled by digital technologies to get their voice heard. Thanks for sharing!
ReplyDeleteIn case you're still obsessing, here's a video for you to watch: http://www.logodesignlove.com/peter-arnell-defends-tropicana-rebrand
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